Megane Coupe-Cabriolet Floride, an affectionate tribute to sixties chic

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The limited edition Mégane Coupé-Cabriolet Floride goes on sale in Europe from March 1. The limited-edition Mégane Coupé-Cabriolet has seen Renault create a modern interpretation of that bygone Floride spirit.

After introducing a number of pre-war models that were notable for their exquisite elegance – cars such as
the Primaquatre, Viva and Nerva Sport – Renault introduced the Floride in 1958. The company’s primary objective was to reintroduce a cabriolet, which had once been a staple within its range. Based on the Dauphine saloon, the Floride blended the impending exuberance of the 1960s with typical French chic. It was designed as a fresh, new car that would appeal to all ages, but it struck a particular chord with lady motorists and couples with young children. Its strong points? It was modern in terms of both design and equipment, with a number of comfort-enhancing features carried over from the Dauphine – and at an attractive price, too. It was available in a range of bright, elegant colours, with interior trim options that were both bold and refined.

Today, customers for cars such as this want to stand out from the crowd and savour the pleasures of something chic and distinctive… just as they did 50 years ago. To this end, Renault has produced a contemporary counterpart in the form of a limited-edition model with a number of specific design elements both inside and outside the cabin. Its colourful appearance echoes a certain French joie de vivre and charm:

  • The elegant bodywork stands out thanks a new, exclusive paint option, Ivoire Floride, a pastel shade inspired by bygone sales brochures.
  • It is fitted with 17-inch diamond-effect aluminium alloy wheels. These are painted ivory – reminiscent of the white-wall tyres with which the original cars were fitted in the ’50s.
  • The interior is finished in a flamboyant shade of red, a classic cabriolet colour with a few ivory flourishes to create an elegant, distinctive feel that is wholly in keeping with the spirit of its forebear. It carries the Floride name with pride. The front wings feature a retro-styled Floride badge and you’ll also find the name on the lower bodywork, just in front of the rear wheel arches, in chromed, 3D typography that reflects the style of a previous age. The word Floride appears in full on the dashboard, while the gearknob, in the form of a metallic ball, bears a jewellery-style “f” hallmark. The floor mats also feature an “f” monogram. Last but not least of the details is a numbered plaque, mounted on the centre console.

This exclusive limited edition will be restricted to just 1,200 cars, 450 of which are destined for the French market.

Mégane Coupé-Cabriolet Floride is based on the Privilège trim level enhanced with the following features:

  • Ivory-coloured, 17-inch, diamond-effect, aluminium alloy wheels
  • Easy Pack: electronic handbrake and tyre pressure monitoring system
  • City Pack: front and rear parking proximity sensors and electrically-folding exterior mirrors
  • Carminat TomTom® Live satellite navigation

The limited-edition Floride will be fitted with the highest-specification Mégane Coupé-Cabriolet engine available, although this may vary from market to market. In France, the car is available only with the 130 dCi DPF engine, mated to a six-speed manual gearbox – a benchmark combination for relaxing, comfortable journeys. The car will go on sale in France during a series of open-house dealership events that run from March 10-14. Its tax-paid price will be €31,500.

Source: Renault (press release/media site)