Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, today announced the opening of a special website for the 81st Geneva Motor Show (Press day: March 1 and 2; Open to the public from March 3 through 13, 2011). FHI will also release a teaser image of its “BOXER Sports Car Architecture”, a technology exhibit initially referred to as “Subaru Rear-Wheel Drive Sports Car Technology Concept”. FHI is setting up this special website with a view to increasing customers’ understanding of the philosophy underpinning this unique technology exhibit.
The SUBARU “BOXER Sports Car Architecture” embodies the technology concept of Subaru’s Rear-Wheel
Drive Sports Car, currently under joint development with Toyota Motor Corporation. It also represents a
proposal of Subaru’s new platform technology, build around its key component – the Horizontally-Opposed
Subaru Boxer engine.
The special site will be opened today at 15:00 on the Subaru Global Site The site will feature information updates relating to the Geneva motor show and include the movie of Subaru’s press conference.