AUDI AG: Sales records in United States and China


AUDI AG delivered around 91,400 cars worldwide in July. Unit sales thus increased by 7.7 percent compared with the prior-year month. For the period January through July, the sales total reached around 646,300 units, a 17.4 percent increase on the corresponding period of 2009. Audi again posted sales records in China and on the U.S. market.

“In July we more than tripled sales of our imported models in China compared with July 2009, to 3,696 units,” said Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG. “We’re therefore successfully implementing our strategy of significantly increasing the share that imported models have of our total sales.”

For the year so far, sales of imported models in China went up to 19,590 cars, a rise of over 149 percent compared with the prior-year period (2009: 7,862 units).

Including the locally produced Audi A6 LWB, Audi A4 LWB and Audi Q5, in July Audi sold 20,537 cars in China – up 53.3 percent on July 2009. From January through July the sales figures went up by 62.5 percent to 130,424 cars. These are new all-time bests for Audi both for July and for the year so far.

Audi also posted record figures in the United States, selling 22 percent more cars in July than in the prior-year month. From January through July, 56,257 U.S. customers opted for one of Audi’s premium cars, 27.1 percent more than in the prior-year period and more than ever before in this period.

In Western Europe deliveries in July were 8.9 percent below those of the strong prior-year month: In summer 2009 the state environmental bonus in Germany and several Western European countries had resulted in extra business and pull-forward effects. In the first seven months of the current year Audi sold around 369,900 vehicles in Western Europe, an increase of 3.6 percent on the prior-year period. Schwarzenbauer:

“The Audi A1, which we will be launching in late August, will provide fresh impetus for our business in Western Europe.”

Audi also enjoyed steady sales growth in Eastern Europe: The sales rise of 12.6 percent in July to around 2,970 cars continued the trend of previous months. Overall, unit sales in Eastern Europe were up 13.4 percent to around 20,850 cars.

Source: Audi (press release/media site)